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FLEXI-SUBSCRIPTION PLANS FOR TV
How might we increase the online viewership of conventional TV channels?
(Thibault Penin, 2019)
PRIMARY ROLE
User Research Survey
Persona Creation
Proposed Subscription Plans
TEAM
Ajay Mathrani
Gauri Bhatt
Nikita Alex
DURATION
September 2018 - December 2018
Ansoff Matrix
To understand how incumbent TV channels like SonyLiv, Voot, Zee5 deal with online platforms like Netflix, Hotstar and Amazon Prime Video, we developed a strategic framework with the help of the Ansoff Matrix.
Hypothesis
Developed three main hypotheses based on initial secondary research to understand customer demands, preferences, likes and dislikes through an online search, publications and news reports on population demographics, ratings, and audience interests.
User Research Survey
Conducted comprehensive primary research thereafter to understand user perspective and expectations, from both TV and online platforms users.
Observations via User Insights
Value Proposition Canvas
Personas
Proposed Subscription Plans
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